Sunday, April 8, 2012

The Future Of Content: Content Is The Future

Max HeadroomToday, the Web?s infrastructure is built, the platforms have emerged; we?re now filling the pipes with content; mainly free, ad-supported content. Anyone who?s worked in user-generated/appropriated content aggregation recognizes its limitations: marketers want professional content since publishers filter audiences for advertisers. Tim Armstrong left Google (the mother of all aggregators) and joined AOL to remake it into the Time of the 21st century.? He didn't double down on Bebo.

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