Monday, May 21, 2012

Major Steal: King.com Poaches Talent Behind EA?s Sims Social To Lead New London Studio

catharina-malletKing.com, the European-casual-gaming-company-that-could, is cementing its ascendance on the Facebook platform by poaching one of the key producers responsible for EA's Sims Social and opening a new game development studio in London.?The company just hired Catharina Mallet away from EA to lead the new studio, which should have 40 people by year-end (with her departure first being noted by Business Insider last week). King.com, which started in Sweden and hasn't taken outside funding since raising $43 million seven years ago, is one of two European gaming companies that have made a serious run on the Facebook platform in the last year. While Zynga has seen its revenue growth slow and other longtime Facebook developers like Crowdstar and Funzio have mostly moved onto mobile games, both King.com and Germany's Wooga have both climbed up the developer leaderboards. King.com has beat out EA and more recently, Wooga, for the #2 spot among game developers in terms of daily active users on Facebook, according to AppData. The number of game sessions has also blown up by tenfold to 3 billion per month, from 300 million a year ago.

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