Richard A. D'Errico
The Times Union Center in downtown Albany, New York.
Keeler Motor Car Co.? ?s five-year contract for naming rights to the concourse level sports bar at the Times Union Center is valued at $250,000.
Effective Feb. 15, 2012, Latham-based Keeler assumes naming rights from Citizens Bank? , which had sponsored the bar since it opened in 2006. The Providence, Rhode Island-based bank did not renew its advertising contracts with the Times Union Center, arena general manager Bob Belber said.
The lounge on the arena?s concourse level will be called ?Keeler Club? with the start of Keeler?s five-year contract.
Maria Dunning, vice president of Latham-based Keeler, said the agreement is a good fit for the auto seller. The Times Union Center? is the area?s largest indoor event venue and an integral part of the Capital Region, she said.
?We want to be participants in our community. It?s nice to support the arena, and to be seen,? Dunning said. Keeler is also a corporate sponsor at Proctors in Schenectady.
As part of the $250,000 advertising contract, Keeler already has a presence on the Albany arena?s scoreboard. Keeler?s name will be displayed on a sign outside the lounge beginning the first week in February. The dealership will also appear on banners and digital displays throughout the arena, and share space with other sponsors on the venue?s outside marquee.
Belber said Keeler?s sponsorship represents at least 12 percent of the Times Union Center?s annual advertising revenue. In all, sponsorships and other advertising make ...
Keeler Motor Car Co.? ?s five-year contract for naming rights to the concourse level sports bar at the Times Union Center is valued at $250,000.
Effective Feb. 15, 2012, Latham-based Keeler assumes naming rights from Citizens Bank? , which had sponsored the bar since it opened in 2006. The Providence, Rhode Island-based bank did not renew its advertising contracts with the Times Union Center, arena general manager Bob Belber said.
The lounge on the arena?s concourse level will be called ?Keeler Club? with the start of Keeler?s five-year contract.
Maria Dunning, vice president of Latham-based Keeler, said the agreement is a good fit for the auto seller. The Times Union Center? is the area?s largest indoor event venue and an integral part of the Capital Region, she said.
?We want to be participants in our community. It?s nice to support the arena, and to be seen,? Dunning said. Keeler is also a corporate sponsor at Proctors in Schenectady.
As part of the $250,000 advertising contract, Keeler already has a presence on the Albany arena?s scoreboard. Keeler?s name will be displayed on a sign outside the lounge beginning the first week in February. The dealership will also appear on banners and digital displays throughout the arena, and share space with other sponsors on the venue?s outside marquee.
Belber said Keeler?s sponsorship represents at least 12 percent of the Times Union Center?s annual advertising revenue. In all, sponsorships and other advertising make up $2 million to $3 million of the arena?s $18 million annual revenue.
Annual revenue from the sports bar totals $300,000 to $400,000 a year. That revenue comes from naming rights and other advertising, season box seats leased to Verizon? (NYSE: VZ) and DeCrescente Distributing Co.? in Mechanicville, and food and beverage sales. The club includes a 50-seat lounge that is open to the public and reserved for private events.
The family-owned Keeler Motor Car had $185.2 million in sales in 2010, ranking it the region?s third largest on The Business Review?s most recent list of Automotive Dealerships.
Source: http://feedproxy.google.com/~r/vertical_58/~3/Ej7yZDS8OlY/keeler-invests-250k-to-sponsor-lounge.html
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